How we do it

  • Editorial Strategy
    • Idea / Concept Development
    • Development of Themes / Messages / Topics
    • Establish Workflow: People, Ownership, Roles, Processes
    • Content Plan: What, When, How (Short/Long Term)
  • Content Management
    • Information Architecture
    • Tools and Practices
    • Migration and Conversion
    • Custody of Content
  • Content Creation and repositioning
    • Copywriting
    • Reworking of content
    • Recycling of content
    • Writing training
    • Proofreading / Editing / Fact Checking
  • Content Delivery
    • Converting for Web
    • Distribution Processes and Tools
  • Promotion
    • Community engagement
    • Media relations and training
    • Correspondence and Moderation , Comments, Moderation)